Hammahed Hazy Pale- 4.5% -BrewBoard Brewing – 440ml

Description

The craft brewers, who launched in 2017, have 13 beers as part of a hop-forward range, each with distinctive artwork produced in-house by co-founder Oliver Pugh. “Right from the start we set out to be a brewery making the best hop-forward craft beer we possibly could,” says Oliver, “sharing those beers with the community across Cambridge and its surrounding towns and villages.

The branding is what immediately catches the eye. “Each beer has its own character,” says Oliver, “so we’ll have loads of oddball characters with artwork which we’ll use for T-shirts, hoodies, caps, glasses and full-on art prints further down the line. Everything that goes out the door has to fit the brand – it all has to be a further projection of the quality of our beer.”